Why should you invest in SEO and how?


You might have the best product or provide the best service in the world, but what’s the point if people don’t know about you and can’t reach your website? Every second on an average around 30,000 search queries are made on Google, which accounts to over 3.5 billion searches every day. Imagine the amount of … Continue reading Why should you invest in SEO and how?

Why does India need a local language social media platform?


We all love the Internet. I believe everyone will agree that we can’t survive without it in today’s world. We all went crazy when the Net Neutralization thing happened, didn’t we? I’m going to throw some numbers at you now, so please don’t panic. Out of the 3.4 Billion internet users in the world, around … Continue reading Why does India need a local language social media platform?

Why blogging is important for a business?


Blogging, in the early 90’s was just a way to express someone’s thoughts, feelings, experiences or opinions. It was taken as an online journal or diary. But over time it has grown into an influential tool for businesses. It is no longer an individual’s hobby and has become a platform used by millions, from individuals … Continue reading Why blogging is important for a business?

Importance of Branding for B2B Companies


The business dictionary defines branding as the process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Some believe that branding is only … Continue reading Importance of Branding for B2B Companies

How to choose a mobile app development company?


Today, with the advancements in technology, the world has shifted to digital. Whether it’s shopping, ordering food, connecting with an old friend who lives miles away or booking an appointment with the doctor, everything is just a few clicks away. The customer has become more aware and smart. Also, the competition is high. So, how … Continue reading How to choose a mobile app development company?

What does our education system not teach us: Developer’s perspective


There are around 3,345 engineering colleges in our country and India produces approximately 1.5 million engineering graduates every year. Even though we generate truck loads of engineers every year, they lack quality skills of an engineer and hence the employability rate is horrible. According to National Employability Report ’14, less than 20% engineers are actually … Continue reading What does our education system not teach us: Developer’s perspective

When to go “mobile first”, when to go “web first”?


“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein. Before developing an app you need to figure out, what kind of app you need? which platform will your users prefer? Surely, the number of mobile internet users is more than web internet … Continue reading When to go “mobile first”, when to go “web first”?