How Usability Evaluation of your app can save you time and money?


Whether checking ratings of a restaurant on Zomato or chatting with a friend on Facebook messenger, how the users/customers interact with the app plays a very crucial role. Your user/customer should be able to perform the desired action on your mobile platform. If the user does not understand how to perform the task on the … Continue reading How Usability Evaluation of your app can save you time and money?

Improve your Marketing Strategy using Digital Analytics


“Digital analytics is the current phrase for describing a set of business and technical activities that define, create, collect, verify, or transform digital data into reporting, research, analysis, optimizations, predictions, automations, and insights that create business value.” The problem with a lot of businesses is that they don’t utilise the full potential of the numbers … Continue reading Improve your Marketing Strategy using Digital Analytics

UXR #2


The second edition of the UXRoundtable just got over, and it’s thrilling the direction in which it’s moving. What’s new UXR Questionnaire We’re constantly improving and tweaking UXR. This time, we designed a questionnaire that we sent to the startups before the event. This would serve two purposes; First, it would make  startups think about … Continue reading UXR #2

UX Roundtable Session I


Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology”. Why do great ideas end up losing potential customers even after building outstanding products? In response we see a number of events themed around technology, growth hacking and analytics, but very few related to User Experience, so … Continue reading UX Roundtable Session I