Improve your Marketing Strategy using Digital Analytics


“Digital analytics is the current phrase for describing a set of business and technical activities that define, create, collect, verify, or transform digital data into reporting, research, analysis, optimizations, predictions, automations, and insights that create business value.” The problem with a lot of businesses is that they don’t utilise the full potential of the numbers … Continue reading Improve your Marketing Strategy using Digital Analytics

Why should you invest in SEO and how?


You might have the best product or provide the best service in the world, but what’s the point if people don’t know about you and can’t reach your website? Every second on an average around 30,000 search queries are made on Google, which accounts to over 3.5 billion searches every day. Imagine the amount of … Continue reading Why should you invest in SEO and how?

Why does India need a local language social media platform?


We all love the Internet. I believe everyone will agree that we can’t survive without it in today’s world. We all went crazy when the Net Neutralization thing happened, didn’t we? I’m going to throw some numbers at you now, so please don’t panic. Out of the 3.4 Billion internet users in the world, around … Continue reading Why does India need a local language social media platform?

Why blogging is important for a business?


Blogging, in the early 90’s was just a way to express someone’s thoughts, feelings, experiences or opinions. It was taken as an online journal or diary. But over time it has grown into an influential tool for businesses. It is no longer an individual’s hobby and has become a platform used by millions, from individuals … Continue reading Why blogging is important for a business?

Importance of Branding for B2B Companies


The business dictionary defines branding as the process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Some believe that branding is only … Continue reading Importance of Branding for B2B Companies