How to choose a mobile app development company?

Today, with the advancements in technology, the world has shifted to digital. Whether it’s shopping, ordering food, connecting with an old friend who lives miles away or booking an appointment with the doctor, everything is just a few clicks away.

The customer has become more aware and smart. Also, the competition is high. So, how do you compete? How do you connect with your customers? How do you ensure your reach to your audience?

Through apps.

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Problems faced by every Developer

Are you one of those people who love to sit in front of the computer screen all day? Are you one of those who eat, drink and sleep with a code in their mind? And somewhere in a world you’ve married the programming language in which you code. Then I’m sure you can definitely relate to the following things.

1. Testers are a pain in the ass:

They’ll do anything to bust your code, aka your glorious creation and a shining testimony of your analytical powers!


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The timeless principle we salesmen have forgotten!

Scene 1:

I’m visiting a friend who works at premium clothing store in a popular mall in Bangalore. I’m greeted by his warm smile the moment he notices me. He was about to attend to some customers who entered just before me, but chooses to invite me in first. We are still talking when we realise that the family that had just walked in is leaving.

It was a family of 6, comprising of an elderly couple in their 60s, their two daughters, a son in law and a grandson. With a warm smile, he approaches the family and says, “I’ll feel really bad if you deny me the opportunity of showing you around our store. You needn’t make any purchase!”. The family obliged. Over the next 20–30 minutes they share where they are from, what brings them to the city, what business are they into and of course what kind of clothes they like wearing.

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What does our education system not teach us: Developer’s perspective

There are around 3,345 engineering colleges in our country and India produces approximately 1.5 million engineering graduates every year. Even though we generate truck loads of engineers every year, they lack quality skills of an engineer and hence the employability rate is horrible.

According to National Employability Report ’14, less than 20% engineers are actually employable for Software jobs. Now, why is that? There’s a problem with our education system. Most Indians simply believe that education means getting a job. Then, why a difference between the number of graduates and number of employable graduates? Because there’s a huge gap between the type of education we’re getting and industry requirements. In this post we’re going to raise some of those issues, from a developer’s perspective.

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UXR #2

The second edition of the UXRoundtable just got over, and it’s thrilling the direction in which it’s moving.

What’s new
UXR Questionnaire

We’re constantly improving and tweaking UXR. This time, we designed a questionnaire that we sent to the startups before the event. This would serve two purposes; First, it would make  startups think about aspects of their product that would be discussed. Second, it would give us a deeper glimpse into what they’re gunning for. We hoped this would create a more effectual dialogue as both parties would have mulled upon it, and got their best thoughts ready.

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How to market paid mobile apps?


The number of free mobile apps is going to increase in the next few years. But, what about paid apps? 90% of the current mobile apps today are free. The future of paid mobile apps is in danger. You can’t just build an App and wait for people to download it. You’ll have to market it. Especially, if it’s a paid App.

In this post, we are going to share some of the marketing techniques that can be used for paid Apps.

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When to go “mobile first”, when to go “web first”?

“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein.

Before developing an app you need to figure out, what kind of app you need? which platform will your users prefer?

Surely, the number of mobile internet users is more than web internet users. But, you cannot deny the fact that at times, a web app is better than a mobile one. Now, it’s not easy to decide which one will work better for your business, since, both have their advantages and disadvantages.

This post is going to give you an insight on what type of app you can possibly develop first.

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Design Process @WowLabz

Developing a premier app is a difficult task. And design is a very important and critical part of it. In this post we’re going to share the process we follow at Wow Labz for conceptualising and designing cutting edge software products. We follow a particular order of actions when working on a project.


Step 1. Understand :

The first thing is to understand the problem statement well. We have brainstorming sessions among the product team, the designers and our clients. Get insights of the goal and the bigger picture of the product to be future ready. Figure out who is going to be the target audience using the app. Discuss the requirements of the client.

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UX Roundtable Session I

Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology”.

Why do great ideas end up losing potential customers even after building outstanding products? In response we see a number of events themed around technology, growth hacking and analytics, but very few related to User Experience, so we at Wow Labz decided to create one.

The notion that developing a product has more to do with the technology and not with the User Experience is still prevalent in our ecosystem. The UXRoundtable will try to change this perception with powerful dialogues on User priorities. We shortlisted 2 of the many startups that registered for UXR. We invited them to drop by our cozy office in Indiranagar to discuss their product and users. The shortlisted startups were Travel Spice and Sportzify.

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Why join a Startup?

I was supposed to write on ‘Why work for a start-up’, but after having a chat with a fellow from my office I realized that it is framed wrong. I’ll tell you why! You never work for a startup, you join a startup. Because work is something you do for others, while at a startup you do things for yourself and not for anyone else.

Now, like every other blog post I’m not going to jot down points and tell you “this is why joining a startup will be good for you”. That’s an individual choice. Not everyone is made to do the same thing in life, right? And you’ve one life and I believe in living it for myself and not for anyone else. If something makes you happy do it (As long as it is not harming others)!

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